How the Sound of Packaging Influences Consumer Perception
Packaging is not just a protective barrier—it is an experience in itself. Imagine the satisfying snap of a perfectly sealed bag, the gentle crinkle of…
ANSI/IES LS-7-20—Eye and Brain Visual System
A study from MIT found that the brain can identify entire images that are seen for as little as 13 milliseconds. The optic nerve, the line…