Social Media and Tobacco: Understanding Digital Influence
Tobacco marketing through social media, influencers, lifestyle content, and personalized feeds can make promotional messages harder to recognize. This trend has increased attention on the…
How Valentine’s Day Became Commercialized
Valentine’s Day has become one of the most commercially profitable holidays of the year. 83% of those celebrating Valentine’s Day plan to purchase a gift for…
How the Sound of Packaging Influences Consumer Perception
Packaging is not just a protective barrier—it is an experience in itself. Imagine the satisfying snap of a perfectly sealed bag, the gentle crinkle of…
ASTM F2925-11(2018): Marketing Claims for Beef Cuts
With nutritional value and versatility, beef has become a staple in the diets of many people. In fact, about 70% of Americans eat beef at least…
Why Should Industries Use Marketing and Relevant Standards?
An estimated $1 trillion dollars a year is lost due to a lack of sales and marketing coordination in the United States. Hence, marketing is…
ARMA TR 21-2012: Using Social Media In Organizations
62.3% of the world’s population (i.e., 5.07 billion people around the world) uses social media; the average daily usage is 2 hours and 23 minutes. Just like…