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Marketing professionals collaborate using laptops and wireless technology, contributing to a dynamic exchange of ideas to promote sales, while adhering to ISO 20252 market research guidelines.
ANSI | Quality Management

Why Should Industries Use Marketing and Relevant Standards?

ByAlexandra Schirn February 27, 2025May 20, 2025

An estimated $1 trillion dollars a year is lost due to a lack of sales and marketing coordination in the United States. Hence, marketing is…

Behind the scenes of a woman entrepreneur live streaming to sale craft products to customers via filming professional camera adhering to IWA 41: 2023 livestreaming guidelines.
ANSI | Computer Science

IWA 41 2023—Live Streaming Marketing Service

ByAlexandra Schirn August 16, 2024May 21, 2025

Livestream purchasing has increased by an average of 76% worldwide from pre-pandemic times, the top 10 live shopping apps grew 77% year-over-year in the first five months of 2022…

Happy business team taking a selfie at the office using a cell phone for social media purposes that adhere to ARMA TR 21-2012 guidelines.
ANSI | Consumer Safety | Quality Management

ARMA TR 21-2012: Using Social Media In Organizations

ByAlexandra Schirn July 23, 2024May 21, 2025

62.3% of the world’s population (i.e., 5.07 billion people around the world) uses social media; the average daily usage is 2 hours and 23 minutes. Just like…

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