Social Media and Tobacco: Understanding Digital Influence
Tobacco marketing through social media, influencers, lifestyle content, and personalized feeds can make promotional messages harder to recognize. This trend has increased attention on the…
How Valentine’s Day Became Commercialized
Valentine’s Day has become one of the most commercially profitable holidays of the year. 83% of those celebrating Valentine’s Day plan to purchase a gift for…
IWA 41 2023—Live Streaming Marketing Service
Livestream purchasing has increased by an average of 76% worldwide from pre-pandemic times, the top 10 live shopping apps grew 77% year-over-year in the first five months of 2022…